{"id":25492,"date":"2025-10-20T15:51:16","date_gmt":"2025-10-20T15:51:16","guid":{"rendered":"https:\/\/bmj-chicken.bmj.com\/thebmj\/the-bmj-article\/infant-formula-government-is-criticised-for-inexcusable-delay-in-toughening-marketing-rules\/"},"modified":"2025-10-20T18:21:12","modified_gmt":"2025-10-20T18:21:12","slug":"infant-formula-government-is-criticised-for-inexcusable-delay-in-toughening-marketing-rules","status":"publish","type":"the-bmj-article","link":"https:\/\/bmj-chicken.bmj.com\/thebmj\/the-bmj-article\/infant-formula-government-is-criticised-for-inexcusable-delay-in-toughening-marketing-rules\/","title":{"rendered":"Infant formula: Government is criticised for \u201cinexcusable\u201d delay in toughening marketing rules"},"featured_media":0,"template":"","categories":[],"tags":[],"content_type":[32],"editorial_panel":[],"channel_page":[43],"class_list":["post-25492","the-bmj-article","type-the-bmj-article","status-publish","hentry","article-type-news","channel-page-news"],"aioseo_notices":[],"meta_box":{"the_bmj_article-url":"\/content\/391\/bmj.r2216","the_bmj_article-description":"Baby feeding charities and experts have called on the government to urgently publish its response to recommendations for tackling the high price of infant formula ","the_bmj_article-the_bmj_article_image":[{"width":150,"height":150,"file":"2025\/10\/father_infant_formula_iStock-872425726-copy.jpg","filesize":94965,"sizes":{"medium":{"file":"father_infant_formula_iStock-872425726-copy-300x194.jpg","width":300,"height":194,"mime-type":"image\/jpeg","filesize":33237,"url":"https:\/\/bmj-chicken.bmj.com\/thebmj\/wp-content\/uploads\/sites\/4\/2025\/10\/father_infant_formula_iStock-872425726-copy-300x194.jpg"},"thumbnail":{"file":"father_infant_formula_iStock-872425726-copy-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":23811,"url":"https:\/\/bmj-chicken.bmj.com\/thebmj\/wp-content\/uploads\/sites\/4\/2025\/10\/father_infant_formula_iStock-872425726-copy-150x150.jpg"}},"image_meta":{"aperture":"1.6","credit":"Getty Images","camera":"NIKON D800E","caption":"Cropped shot of a single father preparing a bottle for his baby at home","created_timestamp":"1498780800","copyright":"www.peopleimages.com","focal_length":"50","iso":"200","shutter_speed":"0.00625","title":"He's learning everyday","orientation":"1","keywords":[]},"ID":"25493","name":"father_infant_formula_iStock-872425726-copy.jpg","path":"\/dom34810\/wp-content\/uploads\/sites\/4\/2025\/10\/father_infant_formula_iStock-872425726-copy.jpg","url":"https:\/\/bmj-chicken.bmj.com\/thebmj\/wp-content\/uploads\/sites\/4\/2025\/10\/father_infant_formula_iStock-872425726-copy-150x150.jpg","full_url":"https:\/\/bmj-chicken.bmj.com\/thebmj\/wp-content\/uploads\/sites\/4\/2025\/10\/father_infant_formula_iStock-872425726-copy.jpg","title":"He's learning everyday","caption":"Cropped shot of a single father preparing a bottle for his baby at home","description":"","alt":"Father measuring infant formula","srcset":false}],"the_bmj_article-related_articles":[],"the_bmj_article-journal_name":""},"head_tags":[{"tag":"title","content":"Infant formula: Government is criticised for \u201cinexcusable\u201d delay in toughening marketing rules | The BMJ"},{"tag":"meta","attributes":{"name":"robots","content":"max-image-preview:large"}},{"tag":"link","attributes":{"rel":"canonical","href":"https:\/\/bmj-chicken.bmj.com\/thebmj\/the-bmj-article\/infant-formula-government-is-criticised-for-inexcusable-delay-in-toughening-marketing-rules\/"}},{"tag":"meta","attributes":{"name":"generator","content":"All in One SEO (AIOSEO) 4.9.7.2"}},{"tag":"meta","attributes":{"property":"og:locale","content":"en_GB"}},{"tag":"meta","attributes":{"property":"og:site_name","content":"The BMJ | The BMJ: leading general medical journal. Research. Education. Comment"}},{"tag":"meta","attributes":{"property":"og:type","content":"article"}},{"tag":"meta","attributes":{"property":"og:title","content":"Infant formula: Government is criticised for \u201cinexcusable\u201d delay in toughening marketing rules | The BMJ"}},{"tag":"meta","attributes":{"property":"og:url","content":"https:\/\/bmj-chicken.bmj.com\/thebmj\/the-bmj-article\/infant-formula-government-is-criticised-for-inexcusable-delay-in-toughening-marketing-rules\/"}},{"tag":"meta","attributes":{"property":"article:published_time","content":"2025-10-20T15:51:16+00:00"}},{"tag":"meta","attributes":{"property":"article:modified_time","content":"2025-10-20T18:21:12+00:00"}},{"tag":"meta","attributes":{"name":"twitter:card","content":"summary"}},{"tag":"meta","attributes":{"name":"twitter:title","content":"Infant formula: Government is criticised for \u201cinexcusable\u201d delay in toughening marketing rules | The BMJ"}},{"tag":"link","attributes":{"rel":"alternate","type":"application\/rss+xml","title":"The BMJ \u00bb Feed","href":"https:\/\/bmj-chicken.bmj.com\/thebmj\/feed\/"}},{"tag":"link","attributes":{"rel":"alternate","type":"application\/rss+xml","title":"The BMJ \u00bb Comments Feed","href":"https:\/\/bmj-chicken.bmj.com\/thebmj\/comments\/feed\/"}},{"tag":"link","attributes":{"rel":"alternate","title":"oEmbed (JSON)","type":"application\/json+oembed","href":"https:\/\/bmj-chicken.bmj.com\/thebmj\/wp-json\/oembed\/1.0\/embed?url=https%3A%2F%2Fbmj-chicken.bmj.com%2Fthebmj%2Fthe-bmj-article%2Finfant-formula-government-is-criticised-for-inexcusable-delay-in-toughening-marketing-rules%2F"}},{"tag":"link","attributes":{"rel":"alternate","title":"oEmbed (XML)","type":"text\/xml+oembed","href":"https:\/\/bmj-chicken.bmj.com\/thebmj\/wp-json\/oembed\/1.0\/embed?url=https%3A%2F%2Fbmj-chicken.bmj.com%2Fthebmj%2Fthe-bmj-article%2Finfant-formula-government-is-criticised-for-inexcusable-delay-in-toughening-marketing-rules%2F&format=xml"}},{"tag":"link","attributes":{"rel":"https:\/\/api.w.org\/","href":"https:\/\/bmj-chicken.bmj.com\/thebmj\/wp-json\/"}},{"tag":"link","attributes":{"rel":"alternate","title":"JSON","type":"application\/json","href":"https:\/\/bmj-chicken.bmj.com\/thebmj\/wp-json\/wp\/v2\/the-bmj-article\/25492"}},{"tag":"link","attributes":{"rel":"EditURI","type":"application\/rsd+xml","title":"RSD","href":"https:\/\/bmj-chicken.bmj.com\/thebmj\/xmlrpc.php?rsd"}},{"tag":"meta","attributes":{"name":"generator","content":"WordPress 6.9.4"}},{"tag":"link","attributes":{"rel":"shortlink","href":"https:\/\/bmj-chicken.bmj.com\/thebmj\/?p=25492"}},{"tag":"meta","attributes":{"property":"og:locale","content":"en_GB"}},{"tag":"meta","attributes":{"property":"og:site_name","content":"The BMJ"}},{"tag":"meta","attributes":{"property":"og:title","content":"Infant formula: Government is criticised for \u201cinexcusable\u201d delay in toughening marketing rules"}},{"tag":"meta","attributes":{"property":"og:url","content":"https:\/\/bmj-chicken.bmj.com\/thebmj\/the-bmj-article\/infant-formula-government-is-criticised-for-inexcusable-delay-in-toughening-marketing-rules\/"}},{"tag":"meta","attributes":{"property":"og:type","content":"article"}},{"tag":"meta","attributes":{"property":"og:description","content":"The BMJ: leading general medical journal. Research. Education. Comment"}},{"tag":"meta","attributes":{"name":"twitter:title","content":"Infant formula: Government is criticised for \u201cinexcusable\u201d delay in toughening marketing rules"}},{"tag":"meta","attributes":{"name":"twitter:url","content":"https:\/\/bmj-chicken.bmj.com\/thebmj\/the-bmj-article\/infant-formula-government-is-criticised-for-inexcusable-delay-in-toughening-marketing-rules\/"}},{"tag":"meta","attributes":{"name":"twitter:description","content":"The BMJ: leading general medical journal. Research. Education. Comment"}},{"tag":"meta","attributes":{"name":"twitter:card","content":"summary_large_image"}}],"_links":{"self":[{"href":"https:\/\/bmj-chicken.bmj.com\/thebmj\/wp-json\/wp\/v2\/the-bmj-article\/25492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bmj-chicken.bmj.com\/thebmj\/wp-json\/wp\/v2\/the-bmj-article"}],"about":[{"href":"https:\/\/bmj-chicken.bmj.com\/thebmj\/wp-json\/wp\/v2\/types\/the-bmj-article"}],"type":[{"embeddable":true,"href":"https:\/\/bmj-chicken.bmj.com\/thebmj\/wp-json\/wp\/v2\/types\/the-bmj-article"}],"wp:attachment":[{"href":"https:\/\/bmj-chicken.bmj.com\/thebmj\/wp-json\/wp\/v2\/media?parent=25492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bmj-chicken.bmj.com\/thebmj\/wp-json\/wp\/v2\/categories?post=25492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bmj-chicken.bmj.com\/thebmj\/wp-json\/wp\/v2\/tags?post=25492"},{"taxonomy":"article-type","embeddable":true,"href":"https:\/\/bmj-chicken.bmj.com\/thebmj\/wp-json\/wp\/v2\/content_type?post=25492"},{"taxonomy":"editorial-panel","embeddable":true,"href":"https:\/\/bmj-chicken.bmj.com\/thebmj\/wp-json\/wp\/v2\/editorial_panel?post=25492"},{"taxonomy":"channel-page","embeddable":true,"href":"https:\/\/bmj-chicken.bmj.com\/thebmj\/wp-json\/wp\/v2\/channel_page?post=25492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}