{"id":19709,"date":"2024-06-10T22:30:47","date_gmt":"2024-06-10T22:30:47","guid":{"rendered":"https:\/\/bmj-chicken.bmj.com\/thebmj\/the-bmj-article\/how-an-opioid-giant-deployed-a-playbook-for-moulding-doctors-minds\/"},"modified":"2024-06-13T09:14:17","modified_gmt":"2024-06-13T09:14:17","slug":"how-an-opioid-giant-deployed-a-playbook-for-moulding-doctors-minds","status":"publish","type":"the-bmj-article","link":"https:\/\/bmj-chicken.bmj.com\/thebmj\/the-bmj-article\/how-an-opioid-giant-deployed-a-playbook-for-moulding-doctors-minds\/","title":{"rendered":"How an opioid giant deployed a playbook for moulding doctors\u2019 minds"},"featured_media":0,"template":"","categories":[],"tags":[],"content_type":[28],"editorial_panel":[],"channel_page":[43],"class_list":["post-19709","the-bmj-article","type-the-bmj-article","status-publish","hentry","article-type-feature","channel-page-news"],"aioseo_notices":[],"meta_box":{"the_bmj_article-url":"\/content\/385\/bmj.q1208","the_bmj_article-description":"The opioid giant Mallinckrodt, selling more in the US than Purdue Pharma, was forced by the courts to publish more than 1.3 million internal documents. 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